Wednesday, May 4, 2011

Artist’s statement

I welcome the new possibilities, which the digital era of the 21st century has opened up for artists. It granted new digital platforms for the photographic image to shift from one-way narrative story telling toward an interactive communication channel. The creative potentials, which came with digital photography, allow a greater artistic freedom to visualize conceptual ideas and they offer the possibility to engage the public directly by letting them interact with the images.

Time as an abstract paradigm and the relationship between technology and human perception, is the unifying thread within my conceptual work.
As an artist I am interested in finding simple ways to reflect on these complex ideas.
I wish to encompass digital media as an exploratory application of science and technology in order to push the boundaries of photography and human perception in order to construct visually immersive computer generated art.
I am reaching for a deeper level of consciousness to obtain full creative power by placing my focal point inbetween the physical reality and the intangible abstract world of ideas.

Our eyes enable us to see the world around us and wat we see we believe, in general. But in fact the only thing we see when we view photographs is the portal of the unescapable maze of our own mind that builds upon our unique experiences of the world.
I see the urgency in developing a view that approaches the underlying structures and ideas of our visible world from an unexpected angle.
It’s like looking at the world, with the experience of an adult, but through the eyes of a child, where fiction and reality, individual and the world are no longer separated.
Our reality is an abstraction, which is based on paradigms and on conventions. Questioning the obvious helps me to see and reflect on the world around me from a new perspective in my photography, which is a synthetic process. By this synthetic process I don’t simply mean the nature of the digital medium. It is the synthesis of concepts, form, and thoughtful choice of the selected medium, tools and visual language. Together they have the power to raise even the simplest subjects to a higher level, where they gain a greater level of significance.

When confronted with an image it must intrigue the viewers and reward them with something as they look at it. It should either give them a deeper understanding of a subject, or allow them to appreciate a common fact in a completely new way, to let them see the world anew.
I find, that in my photography the important thing is to see whether I can reinterpret the common way of looking at things by filtering an idea through my own mind frame.

Good art isn’t pre-digested. It raises awareness through its intangible statements and leaves you with a broader perception of reality.
Hence my conceptual work offers multiple access points to enter them on the cognitive level, as it is my aim to stimulate mental dialogues between the viewers and the image or to trigger questions.

Commercial photography, by now, has grown out to be the right hand of the advertising industry as they have the ability to tap straight into the heart of consumer society’s addiction for images. I call it the sinister industry because, based on marketing researches, they target the most vulnerable spots of the consumer’s mind, with pinpoint accuracy. They are mainly promoting the pursuit of momentary pleasures and feeding an infinite desire for cliches.
I oppose to strategies, which are using pre-digested media campaigns in order to generate profit. They stimulate greed and vanity, resulting in deformed self image, which is also one of the main reason why human intelligence is not really advancing at the moment.
Commercial platforms as channels of communication have a greater potential to reach and influence the social-behavior of the public these days than galleries or museums. Therefore besides art-galleries I’m interested in these platforms to promote a view that aims to fight back consumerism with its own weapon.

“ In a decaying society, art, if it is truthful, must also reflect decay. And unless it wants to break faith with its social function, art must show the world as changeable, and help to change it.” / Ernst Fischer /